Occupancy
The occupancy report shows how well your site is actually used — not in the abstract, but down to the day and the pitch type. It’s the foundation for pricing decisions, marketing campaigns, and investment planning.
Metrics
Section titled “Metrics”CampOne automatically computes per period:
| Metric | Formula | Use |
|---|---|---|
| Occupancy rate | nights occupied / nights available | Classic occupancy |
| ADR (Average Daily Rate) | pitch revenue / nights occupied | Average price |
| RevPAR (Revenue per Available Pitch) | pitch revenue / nights available | Pricing efficiency |
| Stay length | total nights / number of bookings | Length of stay |
| Lead time | booking date to arrival | Booking behaviour |
| Cancellation rate | cancelled / total bookings | Reservation quality |
Occupancy is calculated by occupied pitch-nights, not persons — the standard in Swiss accommodation, comparable with industry benchmarks.
Daily, weekly, seasonal
Section titled “Daily, weekly, seasonal”Use the selector top right to choose aggregation:
- Day: heatmap across the season, each day a cell (typically 365-day occupancy)
- Week: bar chart week-by-week, useful for upcoming-week planning
- Month: standard view for season summary
- Season: against previous years (see Season comparison)
In the daily view you can immediately spot weak weekdays — Sunday to Wednesday nights, typically — where targeted offers are worth running.
Comparison across pitch types
Section titled “Comparison across pitch types”The breakdown by pitch type often reveals demand isn’t uniform:
- Standard pitches show high occupancy but low ADR
- Comfort with electricity sells out faster in summer than Standard — possible price-adjustment signal
- XXL is often free in shoulder season — a good candidate for early-bird discounts
Use the filters to hide individual types or compare them side by side.
Drilldown
Section titled “Drilldown”A click on a cell (day, week, pitch type) opens the underlying booking list. You can trace the revenue back: online widget, channel manager, phone bookings?
A click on a single pitch opens its occupancy calendar — useful when checking whether a particular pitch is more often unused than its peers and might need reclassifying.
Filters
Section titled “Filters”| Filter | Effect |
|---|---|
| Pitch type | Restrict to one or more types |
| Sector | A part of your site (e.g. “Lake” vs. “Forest”) |
| Booking channel | Online widget, phone, channel manager, walk-in |
| Country of origin | E.g. Swiss guests only |
| Minimum stay | Bookings with at least X nights |
Filters apply to all metrics simultaneously — a consistent view across all charts.
Export options
Section titled “Export options”Every report can be exported:
- PDF for board meetings or bank discussions, with logo and intro text
- Excel with all data for further processing
- CSV for analysis in your own tools (Power BI, Looker Studio)
- Image (PNG) of a single chart for slide decks
Scheduled PDF reports are possible — e.g. a weekly summary every Monday morning. Configure under Reports → Scheduled delivery.
- Occupancy alone is misleading. A 90 % occupied season at 30 % lower ADR is less revenue than 75 % at the same price. Always look at RevPAR.
- Take weekday patterns seriously. Empty Sunday nights every week is a marketing lever, not a “law of nature”.
- Compare year-over-year. Season comparison is more powerful than absolute numbers.