Season comparison
The season comparison sets the current season against previous years — same calendar week, same weekday, same pitch type. You can spot upward or downward trends well before the season is statistically over.
Comparison against previous years
Section titled “Comparison against previous years”By default CampOne shows comparison against 2 and 3 prior years. Three years usually separates seasonal patterns from real trends — a one-off year (Covid, heatwave, strong Swiss franc) gets smoothed.
| Metric | Comparison basis |
|---|---|
| Nights occupied | same calendar week last year |
| Revenue | same period, same pitch type |
| Booking count | same cut-off date |
| Lead time | booking date relative to arrival |
| Stay length | same period |
The header gives a glance summary: “Current season +12 % revenue, −5 % occupancy, +18 % ADR” — typical when a price increase landed.
Early warning for booking gaps
Section titled “Early warning for booking gaps”The comparison shows not only what’s already happened but what’s coming. The pace report contrasts:
- bookings already received today (e.g. 28 April) for the summer
- vs. bookings received by the equivalent cut-off in past years
If pace is 15 % below last year, a marketing or pricing intervention is worth thinking about — while there’s still lead time. A red pace indicator triggers automatically when the gap becomes critical.
Early-booker behaviour
Section titled “Early-booker behaviour”The analysis shows when guests typically book:
- Early bookers (more than 90 days before arrival) — usually families with school-age children
- Mid-term (30–90 days) — mixed audience
- Last minute (under 30 days) — campers, hikers, spontaneous travellers
If this distribution shifts year over year, your marketing strategy follows: more last-minute means more advertising close to travel dates, more early bookers means a February newsletter.
Origin and market shifts
Section titled “Origin and market shifts”Per prior period the breakdown by country of origin is also shown. Common observations:
- DE share down, NL share up — a target-audience shift
- CH share rising — often franc strength or political conditions
- FR/IT shares fluctuate with weather and bridging holidays
Click a country to drill down: which pitch types, what stay length, which channel — and tailor your activity accordingly.
Weather and external factors
Section titled “Weather and external factors”In the charts, CampOne marks automatically:
- Swiss and cantonal school holidays
- Notable weather events (imported from MeteoSwiss)
- Your own markers (events, maintenance, closure)
This avoids misreading — a weak September week against a record-summer September last year is not a “trend”.
Export options
Section titled “Export options”As elsewhere in analytics: PDF, Excel, CSV, single PNG. In addition there is a compact season report as PDF, typically what a managing director or board wants:
- 2-page summary
- Year-over-year comparison (revenue, occupancy, ADR, RevPAR)
- Top pitch types
- Market share by country
- Pace report for the next 12 weeks
This report can be scheduled to generate every Sunday.
- Compare the right year. When prior years were unusual (Covid, extreme weather), it’s often more meaningful to use an older year as the comparison.
- Pace matters more than occupancy. A season can look weak on a cut-off date and still finish strong on pace — and vice versa.
- Mark your own activity. Maintain markers for ad campaigns and newsletters yourself — and the next season will instantly show their effect.