Analytics & Reporting Overview
Analytics and reporting give you the data foundation for better decisions — without building spreadsheets yourself. The dashboard shows the key metrics for today, the current week, and the season.
You see occupancy by pitch type and period, revenue broken down by pitch, tourist tax, electricity and extras, and the season comparison — this year against previous years, to spot trends and where to act. All reports export to PDF or Excel, e.g. for your accountant or municipality.
Reports are based only on your own data and are never shared with third parties.
What you’ll find here
Section titled “What you’ll find here”| Page | Content |
|---|---|
| Occupancy | Occupancy rate, ADR, RevPAR, stay length, drilldown, filters, export |
| Revenue | Breakdown by service and channel, forecast, accounting export |
| Season comparison | Year-over-year, pace report, early bookers, market shifts |
Who uses what
Section titled “Who uses what”- Owner / management look at occupancy and revenue weekly
- Reception uses the daily snapshot and pace indicator
- Bookkeeping pulls the accounting and VAT exports
- Tourism board / municipality receives periodic PDF reports on request
Standard metrics
Section titled “Standard metrics”| Metric | What it shows |
|---|---|
| Occupancy rate | How full the site was |
| ADR | Average price per occupied night |
| RevPAR | Revenue per available night — the key efficiency metric |
| Stay length | Average length of stay |
| Lead time | How far in advance bookings are made |
| Cancellation rate | What share of bookings cancels |
A detailed write-up per metric is on the Occupancy page.
Data sources
Section titled “Data sources”Reports aggregate data from:
- Bookings (creation, pitch swap, cancellation)
- Invoices (lines, VAT rates, payment receipt)
- Pitches and types (availability, capacity)
- Channel manager (channel per booking, commission)
- Optional: Restaurant add-on (hospitality revenue)
- Optional: Infrastructure add-on (electricity, charging sessions)
Aggregation is real-time; no overnight consolidation is required.
Scheduled reports
Section titled “Scheduled reports”You can have recurring reports generated automatically:
| Frequency | Recipient | Example |
|---|---|---|
| Daily | Reception lead | Arrivals/departures + outstanding payments |
| Weekly | Management | KPI summary + pace report |
| Monthly | Bookkeeping | Journal entries + VAT report |
| Quarterly | Board | Season report (compact, 2 pages) |
| Yearly | Tourism board | Aggregated annual summary |
Recipients and templates are managed under Reports → Scheduled delivery.
Privacy
Section titled “Privacy”Unlike at booking level, reports do not show personal data. You see aggregated numbers per country, per pitch type, per period. Drilldown to individual bookings is possible but role-restricted (see audit trail in the HESTA & Compliance module).