Loyalty
The loyalty programme in CampOne identifies returning guests automatically and grants discounts or perks without manual upkeep. You define the rules once — application runs in the background, both via the online widget and at the front desk.
Automatic detection
Section titled “Automatic detection”As soon as a guest creates a second booking — through any channel — CampOne matches the data and links the new booking to the existing guest profile. Matching uses:
- e-mail address (primary signal)
- first and last name plus date of birth
- home address
For ambiguous matches the front-desk team decides manually — a banner on the reception tablet flags the candidate.
You define tiers under Settings → Guest portal → Loyalty. Default template:
| Tier | Requirement | Benefit |
|---|---|---|
| Returning | from 2nd booking | 5 % off pitch |
| Bronze | from 5 stays or 14 nights | 8 % off + welcome drink |
| Silver | from 10 stays or 30 nights | 12 % off + preferred pitch choice |
| Gold | from 20 stays or 60 nights | 15 % off + free early/late |
Benefits per tier can be combined freely:
- Percentage discount on pitch, on extras, or on total
- In-kind benefits (welcome drink, bread, playground voucher)
- Operational benefits (early check-in, late check-out, preferred sector)
- Communication benefits (early-season booking window, personal newsletter)
Application
Section titled “Application”When a booking is created, CampOne identifies the guest’s tier and applies the relevant benefits. The discount appears on the invoice as a separate line, so the guest sees the value of their loyalty. In the online widget, a logged-in returning guest sees their discount directly in the search results — driving direct bookings.
Tier transitions
Section titled “Tier transitions”CampOne handles tier-change communication automatically:
- Reaching a tier: personal e-mail with congratulations and benefits
- Risk of demotion (e.g. after 2 years without a booking): friendly invitation for next season
- Birthday (if on file): wishes with a special voucher
Content and layout are configurable under Settings → E-mail templates.
Manual tier override
Section titled “Manual tier override”Special cases — a valued business partner, a longtime regular who just created a fresh account — can be set to a higher tier manually. The change is logged in the audit trail.
Groups and families
Section titled “Groups and families”Tier is tracked per guest profile. For families it applies to the lead guest; companions inherit the benefit for the joint stay. Optionally you can create a family account that several profiles share — typical for clubs that share their hours.
Reporting
Section titled “Reporting”Under Reports → Loyalty you see:
- guests per tier
- bookings and revenue per tier
- return rate (% of guests who rebook within 24 months)
- success rate of reactivation e-mails
A direct measure of whether the programme actually works.
Interaction with dynamic pricing
Section titled “Interaction with dynamic pricing”If you use the Dynamic pricing add-on, the loyalty discount applies after the dynamic price. Regulars still benefit when prices have risen due to high demand — a classic loyalty effect.
- Start small. A simple 5 % discount from the second booking often beats a complex four-tier system.
- Make benefits visible. Mention the tier in the confirmation e-mail and on the invoice — otherwise the emotional impact is lost.
- Reactivation is worth it. A mail to Bronze guests who haven’t been here for two years typically converts at 8–12 %.